Understanding and Combating Confirmation Bias in Financial Planning
In today’s information-saturated world, confirmation bias has become more than just a cognitive quirk—it’s a potentially dangerous force that limits creativity, stifles independent thinking, and distorts our decision-making processes. Confirmation bias happens when we actively seek information that aligns with our existing beliefs while ignoring or discounting anything that challenges them. In financial planning, this bias can cloud judgment, reducing the quality of advice and strategies offered to clients.